Hospitality
Villa Michelon
Handles guests and bookings on the official number, with the front desk and the sales team in the same shared inbox. It is the hardest set of rules there is: price and availability change all day long, and the same question has a different answer in the morning and at night. A room night sold at the wrong price turns into a loss with the guest already at the counter, so the answer has to be right the first time.
Service and booking on the official number
Law firms
Branquinho Soares
Takes the first contact on the official number and screens it before taking up a lawyer's time. What breaks here is volume: plenty of conversations come in that are not cases, and a handful that are. Filtering early saves the most expensive hour in the firm and keeps the good case from waiting behind a queue that leads nowhere.
First contact screening
Digital certification
Grupo Solution
A certificate expires on a set date, and whoever is not warned in time renews with a competitor. The process breaks when the reminder depends on someone remembering to open the expiry spreadsheet. The automated sequence fires on its own before the date, and the conversation it starts lands in the team's shared inbox like any other.
Automated sequence for renewals
B2B corporate gifts
PhiF
B2B selling by quote: the order gets discussed, quoted and then stalls halfway. What breaks here is the follow-up, because nobody goes back to a stalled quote and the deal dies without ever getting a no. The scheduled follow-up is what brings back sales that were already written off.
Quote follow-up